10 Essential Apps for Parents

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10 Essential Apps for Parents

Is there an app for that? Some may be resistant to the fact that life seems to revolve around our smartphones while others praise the Apple Gods who created a phone that can keep our calendars, store our photos, give us quick advice and help us manage the chaos of everyday life. We recently rounded up some of our favorite apps to help today’s busy parents.

Here are some of our favorite apps:


Spring into Green

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With Spring and St. Patrick’s Day approaching, a lot of folks are getting ready for “the wearing of the green.” At the same time, more and more people are “going green,” and demonstrating an awareness of how environmental issues affect them and their children. More and more parents are now choosing organic products wherever they can, including the crib mattress their child sleeps on.

Who is the Greenest in all the Land?

Whether you call them natural, organic, green or eco-friendly, the same golden rule applies to all our mattresses: the firmer the better. Separating a quality, well-crafted organic crib mattress from the others is easy. Just remember that the higher the percentage of natural or organic products, the better the crib mattress. All of Colgate’s Organic crib mattress line meets the most rigorous GREENGUARD Gold standard, which is determined by the use of materials that don’t off-gas or use harmful chemicals. These include all-natural, organic materials, such as plant oil based foams and certified organic cottons.

However, some of our mattresses are still made with metal innersprings, which we all know are not organic, but provide a high-quality sleep area for your child. Therefore we prefer to call our mattresses “Environmentally Friendlier” in order to be completely transparent with our customers.

Coconut Husk? Why Yes!

The most important organic material used in the construction of Colgate’s organic line, is the renewable and durable Coir fiber, extracted from the husk of coconuts, between the shell and the outer skin. Coir is a strong and nearly waterproof fiber, valued for centuries in the construction of ropes and lines for sailing ships, as it is one of the few natural fibers which has been shown to resist damage by sea water.

Colgate Mattress’ Organic line has many different models to choose from, the flagship green product being the Natural I, a 5” thick crib mattress with 100% natural components. Any parent who is looking for a safe, comfortable and environmentally friendly crib mattress needs look no further than Colgate.

Cupid and the Colgate Crib Mattress

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Valentine’s Day is almost upon us which means that diaper-clad flying baby, Cupid, will soon be shooting arrows at unsuspecting lovebirds everywhere. Where does that baby get all that energy? We’re going to let you in on a little secret. He sleeps on a firm Colgate Innerspring Crib Mattress. How else can you possibly explain his unflappable cheery disposition and boundless energy?


Latest and greatest from Colgate Mattress- the Nuzzle Snuze™!

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Calling all parents! The newest environmental, technologically advanced crib mattresses are sweeping the nation. Brought to you by Colgate, the Nuzzle Snuze™ is a line of crib mattresses with fresh, attractive designs and a component unlike any other. The Nuzzle Snuze™ line contains NaturesNest™, a mattress material never seen before in the United States. Made of recyclable and recycled materials, NaturesNest™ allows humidity and air to flow freely through the crib mattress just like nature intended. Not too hot and not too cold, NaturesNest™ provides the ideal micro-climate for a baby and toddler.

People always say ‘You can’t judge a book by its cover’, but in this case you can. Not only is the inside of the Nuzzle Snuze™ innovative and unique, the outside is equally as perfect. The line is available in three exclusive designs with beautiful modern colors that will charm any new parent. With patterns like Dottie Lottie, Squiggles and Chick-a-Dee, Nuzzle Snuze™ is ideal for attracting in-store attention as well as making an appealing baby shower gift. With unique mattress designs that look great, the Nuzzle Snuze™ can add style to any showroom or nursery without the need for expensive bedding.

The Nuzzle Snuze™ has paired recycled content with a nature inspired spun matrix of recyclable fibers, so expecting parents can rest easy knowing that they are helping to protect the planet while keeping their baby safe. The innovative NaturesNest™ material is naturally fire-retardant so it doesn’t require any synthetic protection.

Colgate Mattress is known for our corporate integrity and exceptional quality mattresses. Unmatched quality, innovative products, and beautiful design put Colgate Mattress and the Nuzzle Snuze™ above all the rest!

The Crib Mattress That Started a Revolution: The Nuzzle Snuze

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A high-quality crib mattress is essential for your baby’s health and proper development. But let’s be honest: a mattress isn’t exactly  the most visually-appealing nursery accessory. But Colgate wants to know: why do safety and style have to be mutually exclusive? 

While the EverTrue Diamond is Colgate’s latest addition to the “Total Safe Sleep System” line of mattresses, the innovative Nuzzle Snuze was the mattress line that began it all. The Nuzzle Snuze has revolutionary safety, comfort, and health features — not to mention fantastic designs. 

Did you miss the unveiling of this line back in February 2014? No worries! Here are some things to know about the crib mattress that brings you safety and style.

  • The Nuzzle Snuze is the industry’s first designer line of recycled and recyclable crib mattresses that provides the most natural microclimate for babies and toddlers.
  • The main component is the proprietary, nature-inspired NaturesNest technology: a spun matrix of totally recyclable, synthetic fibers that allows air to flow freely through the mattress. This provides the most perfect microclimate for sleep and comfort.
  • NaturesNest was launched exclusively in the United States by Colgate Mattress.
  • The Nuzzle Snuze is presented with a modern, proprietary designer style—covered with patterns in muted, fashion forward colors (not visible through sheets!).
  • Nuzzle Snuze is offered in three different designs—the Chick-a-Dee, Squiggles, and Dottie Lottie.
  • With a soft, old t-shirt feel, Colgate guarantees that soft cloth is closest to your baby. 

Our Director of Sales, Dennis Wolkin, said it best: “A mattress is one of the three most essential things for the healthy growth and development of a baby and toddler. But let’s face it, they look like white rectangles and are not as attractive or appealing as many baby items. We have changed this.” 

The Colgate Nuzzle Snuze is available in specialty stores around the country. Find the location closest to you here


The Perfect Holiday Gift: The EverTrue Diamond

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You may have seen our newest mattress, the EverTrue Diamond, part of our EverTrue mattress line, in a few holiday gift guides this year. We’d love to tell you more about it, and why it’s the perfect holiday gift for expecting, new or tenured moms!

First, let’s explore why a quality crib mattress is vital for the health of your baby. In a previous post, we explained that a quality, firm mattress not only helps baby sleep longer and deeper, but also supports brain and bone development. Safe sleeping practices, proper environmental condition,s and a quality mattress can all help to prevent deadly sleep disorders like SIDS.

Therefore, the gift of safety is priceless this holiday season!

So, what is the EverTrue Diamond?

The EverTrue Diamond (ETD) is our latest addition to Colgate’s “total safe sleep system” mattresses. This mattress consists of three exclusive components that ensure enhanced airflow and improved oxygenation for the baby:

  • Celliant waterproof fabric cover: This cover is a homeopathic, FDA-pending fabric that is proven to increase oxygenation.  It is currently used in hospitals and in athletics to improve muscle rejuvenation and blood circulation – important aspects to regulate body temperature and improve sleep quality. 
  • Diamond-channel Cool Gel: This memory foam directs air along gel ‘grooves’ as the baby moves.  This constant movement of fresh air prevents air stagnation and creates an ideal microclimate. 
  • SecureCore™ : This is a proprietary, breathable honeycomb mesh spacer that is engineered for enhanced air circulation. SecureCore allows air to freely circulate at the core of the mattress.


Here at Colgate, we have a long and renowned history of leading the industry in innovative products to enhance sleep and safety. We truly believe that our EverTrue Diamond is the Cadillac of safe crib mattresses! It’s the only product in the EverTrue line offering the Celliant cover and Diamond-channel Cool Gel and retails for $349.98. (

This revolutionary mattress certainly makes the best gift a baby (or mom) could ask for! However, if your holiday budget is a bit lower, rest assured that any and all of the mattresses in the Colgate family are handcrafted with the highest quality and safest materials around! Check them out at

Happy Holidays! 

Giving the Gift of a Crib Mattress

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The holidays are officially coming, so it’s time to start searching for that perfect gift for your friends and family. Although a crib mattress might not seem like an obvious gift choice, oftentimes expectant parents leave purchasing a crib mattress to the last minute in the frenzy of getting ready for a new baby. Considering a crib mattress is where an infant will spend 70% of his/ her time, giving a high-quality crib mattress is truly a unique, precious present for your loved ones.

Apparently, we’re not the only ones who think a crib mattress could make the perfect holiday gift. This year, we are thrilled that one of our most iconic mattresses, the Eco Classica I, is included in Go Adventure Mom’s annual holiday gift guide. Check it out on page 5!

The Eco Classica I is the eco-friendlier version of the most recognized foam crib mattress on the market, Colgate’s Classica I. Covered in organic cotton, this revolutionary mattress is not only environmentally friendly, but it also provides the necessary support and comfort your little one. This multiple award-winning, extra firm crib mattress is lightweight, waterproof, tear-resistant, and non-allergenic.

With that said, we have to agree when Go Adventure Mom says, “When baby sleeps well, everyone sleeps well. This high quality, firm mattress makes it happen.”

Thank you, Go Adventure Mom! To purchase the Eco Classica I as a gift for your expectant family and friends, follow this Amazon link for our best price possible. Happy Holidays from everyone here at Colgate Mattress!

How to Choose the Best Crib Mattress

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A good mattress not only makes bedtime something to look forward to, but it also supports your little one’s growing bones and ensures safety while sleeping.

Here at Colgate Mattress, we know that selecting your baby’s first mattress can be an overwhelming task; that’s why we pride ourselves on helping you understand the differences between mattresses and know what features are most important. Take a look at these quick tips as you begin to determine how to choose a crib mattress that is just right for your little one:

Look for quality

Whether you’re searching for a foam or innerspring mattress, look for quality. The cheapest foam and innerspring mattresses have thin, vinyl coverings that can tear or crack easily. As prices increase, coverings tend to be thicker, puncture-resistant, and reinforced laminates. In addition, for innerspring mattresses, you want to choose a mattress with thick coils. For both types of mattresses, the general rule is: the firmer, the better.

You can’t tell a mattress by its cover

With a mattress, it’s what’s on the inside that counts. Understanding the different components inside the mattress is essential for your baby’s safety and comfort. For instance, are there any cushioning layers? What materials are used? Is there a flammability barrier? Is there waterproof backing? There’s much more to a mattress than just the white cover (or, if you’re thinking of purchasing the Nuzzle Snuze, the squiggle cover!)

Examine the Labels

One place to start? The label. Manufacturers are required by law to reveal what a mattress is made of. Don’t buy a mattress from a manufacturer or retailer that doesn’t tell you this information through the label, in-store displays, or online specifications. In fact, you should be able to find out the components of each individual layer, from cover to cover.

Buy new

If possible, buy a new crib mattress. Not only does it ensure the mattress is sanitary, but you also won’t have to worry about how it was previously used or stared. One exception to the rule: if you a buy a new mattress for your first child, keep it clean, and store it in a dry environment (consider Colgate’s storage bag),then  you can use it for your next child. 

Colgate Mattress on the Better Show!

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Recently, Colgate Mattress was featured on the Better Show in New York City. We were joined by Child Safety Expert, Sandra Gordon, author of Consumer Reports: Best Baby Products. Discussing how to furnish a baby nursery on a budget, Gordon gave expert tips about swaddlers, changing pads, artwork, and bedding. 

The one thing to splurge on in your nursery? Your crib mattress. 

According to Gordon, “It’s a really overlooked item, and people tend to buy the least expensive option out there. But, you really want to buy a high-quality mattress because your baby will spend up to 18 hours sleeping on it.”

She goes on to mention Colgate’s EverTrue Diamond: our revolutionary dual-firmness mattress that focuses on the baby’s microclimate inside the crib. With the EverTrue Diamomd, your baby’s temperature will be stable, and they’ll have a restful, safe sleep on our extra firm foam. 

Watch Colgate’s television debut here. Part 2 of the segment can be watched here