Pregnancy Awareness Month: Win a FREE Crib Mattress!

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May is Pregnancy Awareness Month

May is Pregnancy Awareness Month and we would like to celebrate all expectant mothers out there by giving away a FREE crib mattress.

Pregnancy is a wonderful time for families as they begin to prepare for the arrival of their child. For first time parents, choosing the right crib mattress can prove to be overwhelming. A few very important facts about crib mattresses are:

Babies and toddlers can spend up to 70% of their growth and development time on the crib mattress. That’s more than the stroller and car seat combined.

Babies can sleep up to 18 hours a day so it’s worth the effort to be sure you buy the safest, best crib mattress available.

About Pregnancy Awareness Month

Author & lifestyle expert, Anna Getty and social worker, producer and mompreneur, Alisa Donner, established May as Pregnancy Awareness Month in 2008. Their goal to educate and provide support to pregnant women has grown to now include a a wealth of online resources and several national events. To learn more about this great organization, visit

It’s Easy to Enter!

To enter for the chance to win a FREE Classica I crib mattress, all you have to do is follow us on Pinterest! Click this link, follow the easy steps and good luck!

Colgate Classica I crib mattress


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Introducing breathe-flex™ by Colgate Mattress

After years of research and development, Colgate Mattress Company, the oldest family-owned crib mattress manufacturer in the US, is proud to introduce breathe-flex™. The first crib mattress of its kind, the new breathe-flex marries technical engineering with practicality and safe design to create a healthier sleep environment for baby. Now available at select retailers, the affordably priced mattress is GREENGUARD™ Gold certified and features a soft, modern “baby owlet” cover.

The power of breathe-flex lies within its multi-layer Flex-PE™ foam, a breakthrough material with micro-channels designed to optimize airflow. Unlike traditional crib mattresses, breathe-flex’s innovative coil design enhances its overall breathability, while also providing firm support for baby’s proper growth and development. The durable breathe-flex cover is made with food-grade waterproof backing that prevents moisture and unwanted matter from penetrating the mattress.

“Colgate’s hallmark has always been its commitment to safety, quality and family, so when Moms asked for an affordable alternative to existing ‘breathable’ crib mattresses– we listened,” said Dennis Schuetz, director of marketing, Colgate Mattresses. “The result is a unique, thoughtfully designed product that truly meets the needs of both baby and Mom.”

Signature features of breathe-flex™ include:

Breathable support — Innovative Flex-PE foam micro-channels improve airflow by acting as filter and providing more open spaces for air to circulate

Optimal comfort — As baby moves, coils flex to create an internal micro-climate that provides optimal comfort for baby

Waterproof layer — Durable cotton/poly cover protects the life of the mattress, keeping the inside of the mattress clean while also providing a soft surface for baby’s sensitive skin 

Safe and toxin-free — breathe-flex earned the coveted GREENGUARD Gold certification and is C.P.S.I.A. compliant to ensure there are no harmful chemicals. It passes Federal Flammability Standard 16CFR-1632 and 16CFR-1633

Lightweight Construction — Weighing fewer than 10 lbs, breathe-flex mattress’ light weight makes lifting and changing sheets easy

Best Value —10 year warranty; Suggested retail price, $199.99

“Colgate’s breathe-flex allows us to market a premium quality mattress at an affordable price,” Schuetz added. “The response has been extremely positive thus far, both in- store and online. Beyond safety and quality, the fresh modern cover design appeals to today’s stylish, new and expectant Moms. The new breathe-flex is a win-win for everyone.”

Motherhood: If I Only Knew Then, What I Know Now

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Motherhood: If I only knew then, what I know now.


Motherhood is a wonderful journey filled with beautiful moments, celebrations and milestones. It is also filled with anxiety, worry and, at times, even fear. For some it is a chance to relive their childhood and be a kid again. For others, it is a struggle to stay organized and prepared for all that parenthood throws at us.

It’s truly one of the hardest jobs out there. There are no owner manuals for raising kids. There are no “Cliff Notes” for parenting. A lot of it is going with your gut and flying by the seat of your pants.

Every mother looks back at some point in time and says to herself, “If I only knew then, what I know now!” So we decided to ask a few mothers to reflect on that question and share a piece of advice they would give to themselves about motherhood.

Here’s what they had to say:


10 Essential Apps for Parents

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10 Essential Apps for Parents

Is there an app for that? Some may be resistant to the fact that life seems to revolve around our smartphones while others praise the Apple Gods who created a phone that can keep our calendars, store our photos, give us quick advice and help us manage the chaos of everyday life. We recently rounded up some of our favorite apps to help today’s busy parents.

Here are some of our favorite apps:


Spring into Green

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With Spring and St. Patrick’s Day approaching, a lot of folks are getting ready for “the wearing of the green.” At the same time, more and more people are “going green,” and demonstrating an awareness of how environmental issues affect them and their children. More and more parents are now choosing organic products wherever they can, including the crib mattress their child sleeps on.

Who is the Greenest in all the Land?

Whether you call them natural, organic, green or eco-friendly, the same golden rule applies to all our mattresses: the firmer the better. Separating a quality, well-crafted organic crib mattress from the others is easy. Just remember that the higher the percentage of natural or organic products, the better the crib mattress. All of Colgate’s Organic crib mattress line meets the most rigorous GREENGUARD Gold standard, which is determined by the use of materials that don’t off-gas or use harmful chemicals. These include all-natural, organic materials, such as plant oil based foams and certified organic cottons.

However, some of our mattresses are still made with metal innersprings, which we all know are not organic, but provide a high-quality sleep area for your child. Therefore we prefer to call our mattresses “Environmentally Friendlier” in order to be completely transparent with our customers.

Coconut Husk? Why Yes!

The most important organic material used in the construction of Colgate’s organic line, is the renewable and durable Coir fiber, extracted from the husk of coconuts, between the shell and the outer skin. Coir is a strong and nearly waterproof fiber, valued for centuries in the construction of ropes and lines for sailing ships, as it is one of the few natural fibers which has been shown to resist damage by sea water.

Colgate Mattress’ Organic line has many different models to choose from, the flagship green product being the Natural I, a 5” thick crib mattress with 100% natural components. Any parent who is looking for a safe, comfortable and environmentally friendly crib mattress needs look no further than Colgate.

Cupid and the Colgate Crib Mattress

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Valentine’s Day is almost upon us which means that diaper-clad flying baby, Cupid, will soon be shooting arrows at unsuspecting lovebirds everywhere. Where does that baby get all that energy? We’re going to let you in on a little secret. He sleeps on a firm Colgate Innerspring Crib Mattress. How else can you possibly explain his unflappable cheery disposition and boundless energy?


Latest and greatest from Colgate Mattress- the Nuzzle Snuze™!

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Calling all parents! The newest environmental, technologically advanced crib mattresses are sweeping the nation. Brought to you by Colgate, the Nuzzle Snuze™ is a line of crib mattresses with fresh, attractive designs and a component unlike any other. The Nuzzle Snuze™ line contains NaturesNest™, a mattress material never seen before in the United States. Made of recyclable and recycled materials, NaturesNest™ allows humidity and air to flow freely through the crib mattress just like nature intended. Not too hot and not too cold, NaturesNest™ provides the ideal micro-climate for a baby and toddler.

People always say ‘You can’t judge a book by its cover’, but in this case you can. Not only is the inside of the Nuzzle Snuze™ innovative and unique, the outside is equally as perfect. The line is available in three exclusive designs with beautiful modern colors that will charm any new parent. With patterns like Dottie Lottie, Squiggles and Chick-a-Dee, Nuzzle Snuze™ is ideal for attracting in-store attention as well as making an appealing baby shower gift. With unique mattress designs that look great, the Nuzzle Snuze™ can add style to any showroom or nursery without the need for expensive bedding.

The Nuzzle Snuze™ has paired recycled content with a nature inspired spun matrix of recyclable fibers, so expecting parents can rest easy knowing that they are helping to protect the planet while keeping their baby safe. The innovative NaturesNest™ material is naturally fire-retardant so it doesn’t require any synthetic protection.

Colgate Mattress is known for our corporate integrity and exceptional quality mattresses. Unmatched quality, innovative products, and beautiful design put Colgate Mattress and the Nuzzle Snuze™ above all the rest!

The Crib Mattress That Started a Revolution: The Nuzzle Snuze

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A high-quality crib mattress is essential for your baby’s health and proper development. But let’s be honest: a mattress isn’t exactly  the most visually-appealing nursery accessory. But Colgate wants to know: why do safety and style have to be mutually exclusive? 

While the EverTrue Diamond is Colgate’s latest addition to the “Total Safe Sleep System” line of mattresses, the innovative Nuzzle Snuze was the mattress line that began it all. The Nuzzle Snuze has revolutionary safety, comfort, and health features — not to mention fantastic designs. 

Did you miss the unveiling of this line back in February 2014? No worries! Here are some things to know about the crib mattress that brings you safety and style.

  • The Nuzzle Snuze is the industry’s first designer line of recycled and recyclable crib mattresses that provides the most natural microclimate for babies and toddlers.
  • The main component is the proprietary, nature-inspired NaturesNest technology: a spun matrix of totally recyclable, synthetic fibers that allows air to flow freely through the mattress. This provides the most perfect microclimate for sleep and comfort.
  • NaturesNest was launched exclusively in the United States by Colgate Mattress.
  • The Nuzzle Snuze is presented with a modern, proprietary designer style—covered with patterns in muted, fashion forward colors (not visible through sheets!).
  • Nuzzle Snuze is offered in three different designs—the Chick-a-Dee, Squiggles, and Dottie Lottie.
  • With a soft, old t-shirt feel, Colgate guarantees that soft cloth is closest to your baby. 

Our Director of Sales, Dennis Wolkin, said it best: “A mattress is one of the three most essential things for the healthy growth and development of a baby and toddler. But let’s face it, they look like white rectangles and are not as attractive or appealing as many baby items. We have changed this.” 

The Colgate Nuzzle Snuze is available in specialty stores around the country. Find the location closest to you here


The Perfect Holiday Gift: The EverTrue Diamond

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You may have seen our newest mattress, the EverTrue Diamond, part of our EverTrue mattress line, in a few holiday gift guides this year. We’d love to tell you more about it, and why it’s the perfect holiday gift for expecting, new or tenured moms!

First, let’s explore why a quality crib mattress is vital for the health of your baby. In a previous post, we explained that a quality, firm mattress not only helps baby sleep longer and deeper, but also supports brain and bone development. Safe sleeping practices, proper environmental condition,s and a quality mattress can all help to prevent deadly sleep disorders like SIDS.

Therefore, the gift of safety is priceless this holiday season!

So, what is the EverTrue Diamond?

The EverTrue Diamond (ETD) is our latest addition to Colgate’s “total safe sleep system” mattresses. This mattress consists of three exclusive components that ensure enhanced airflow and improved oxygenation for the baby:

  • Celliant waterproof fabric cover: This cover is a homeopathic, FDA-pending fabric that is proven to increase oxygenation.  It is currently used in hospitals and in athletics to improve muscle rejuvenation and blood circulation – important aspects to regulate body temperature and improve sleep quality. 
  • Diamond-channel Cool Gel: This memory foam directs air along gel ‘grooves’ as the baby moves.  This constant movement of fresh air prevents air stagnation and creates an ideal microclimate. 
  • SecureCore™ : This is a proprietary, breathable honeycomb mesh spacer that is engineered for enhanced air circulation. SecureCore allows air to freely circulate at the core of the mattress.


Here at Colgate, we have a long and renowned history of leading the industry in innovative products to enhance sleep and safety. We truly believe that our EverTrue Diamond is the Cadillac of safe crib mattresses! It’s the only product in the EverTrue line offering the Celliant cover and Diamond-channel Cool Gel and retails for $349.98. (

This revolutionary mattress certainly makes the best gift a baby (or mom) could ask for! However, if your holiday budget is a bit lower, rest assured that any and all of the mattresses in the Colgate family are handcrafted with the highest quality and safest materials around! Check them out at

Happy Holidays!