Colgate Pioneers 2-in-1 Crib Mattress with Temperature Control

Introducing EverTrue Cuddle

America’s most trusted crib mattress company, Colgate Mattress, today introduced the EverTrue™ Cuddle™, the industry’s first and only crib mattress featuring two sides of body regulating surfaces. As the newest edition to Colgate’s EverTrue Collection, the Cuddle is engineered to provide safe, comfortable sleep by maintaining an ideal temperature in the baby’s sleep environment. Each handcrafted mattress has earned the coveted GREENGUARD Gold seal of approval and meets the American Academy of Pediatrics (AAP) guidelines for infant sleep safety and Sudden Infant Death Syndrome (SIDS) risk reduction.

The EverTrue Cuddle’s dual design includes a firm support side for newborns and a softer side for toddlers. The extra firm infant side contains NaturesWeave™, a mattress component made of 100% recyclable materials, which allows air to flow freely throughout the crib mattress. The toddler side is constructed with a layer of cool gel memory foam, providing additional comfort and temperature control. Each side is clearly marked for easy identification.

“Colgate’s EverTrue Cuddle is engineered to enhance air flow thanks to innovative materials that help address this well-documented safety concern,” said Terri Paul, specialty division marketing director for Colgate. “Each Cuddle is the perfect marriage of craftsmanship and technology, made with the high standards that have been Colgate’s hallmark for 60 years.”

According to the AAP, research suggests that SIDS occurs when an infant’s body has difficulty regulating breathing, cardiovascular functions, and/or body temperature. While the cause of SIDS has not yet been discovered, overheating due to clothing, blankets, or room temperature has been identified as a factor that contributes to an increased risk of SIDS. Other factors include babies sleeping on their stomachs and the use of unsafe beds, such as couches and adult mattresses.

Form Meets Function

Created with today’s busy, modern Mom in mind, the EverTrue Cuddle crib mattress also boasts the following features:EverTrue Crib Mattress Features

  • Lightweight core – At less than 15 lbs., the Cuddle’s core construction is lightweight. Lifting to change the sheets is less strenuous. It is 6” thick, features plant oil-infused eco foam and fits all standard sized cribs.
  • Waterproof cover – Both infant and toddler sides have medical-grade, anti-bacterial waterproof ticking, preventing diaper leaks from seeping into the mattress.
  • Breathable construction – Side ventilation creates the perfect microclimate for baby by allowing air to flow freely throughout the mattress.
  • Modern designs – Available in three clean, modern designs. Fabric choices include the Chick-A-Dee, Dottie Lottie and Squiggles in gender-neutral colors.
  • Affordably priced – Sold in partnership with Colgate independent specialty retailers, including Brixy stores nationwide. MSRP: $299 with a limited lifetime warranty. 

EverTrue: A different kind of crib mattress

Widely regarded as the inventor of the modern crib mattress, Colgate continues to innovate the industry with its revolutionary EverTrue Collection. As part of its “Total Safe Sleep System,” the Colgate EverTrue line has expanded to include six models. Each consists of three components that ensure enhanced airflow and improved oxygenation for baby. The proprietary, breathable honeycomb mesh core optimizes air circulation and features plant oil-infused eco foam. All EverTrue mattresses are GREENGUARDGold certified and exceed the industry’s highest safety standards.

“Colgate has long been the first to introduce new product innovations, and we’re accelerating our pace to incorporate valuable features that parents find attractive,” Paul added. “Combined with our focus on safety and quality, Colgate is truly helping both Mom and baby sleep better.”


Fun and Creative Baby Announcement Ideas

You’ve read the test results, been to the doctor and you are definitely pregnant. The next step is to tell the world you are expecting with an adorable baby announcement. If you are far enough along and can’t wait out the 40 weeks until your bundle of joy arrives, you may also want to get creative revealing the gender. The easy thing to do would be to pick up the phone, send a text or a mass email but nah – that’s no fun!

Check out these adorable and unique ways to share the exciting baby news with your family and friends.

By Cake

Gather up your closest friends to indulge in a sweet treat. As you cut into the delicious cake, will the M&M’s that spill out be pink or blue!!??

Boy baby cake reveal

By Pet

Your pet may always be considered your “first baby” as a couple. Why not include him in spreading the wonderful news that you are pregnant with an actual human!
dog announcing baby arrival


By Balloon

It’s a big box filled with balloons – but what color will they be? Open the top to release them into the sky while revealing to your family the gender of your baby.

pink balloon gender reveal

With Chalk

This is the easiest math in the world. This baby announcement will let everyone quickly know that you are adding to your family.

family announces baby on board

By Paint

It doesn’t get much more fun that this! Fill a bunch of squirt guns with pink or blue paint. Then 1-2-3 Shoot!

happy couple having a baby boy

With Humor

You’re going to be a Dad! Those football filled weekends and poker nights are coming to a quick halt. Try adding a little humor to announcing your new reality.

guy faints at pregnancy test

Check out more creative ways to announce your pregnancy on our Pinterest Baby Announcement board. Congratulations and Have Fun!

website_blog_large Got A New Look

Colgate Kids Website Relaunch

After months of thoughtful planning and design, we are proud to unveil the new and improved Our “digital flagship” boasts a clean, modern look and feel with full e-commerce capabilities, which means the Colgate products you love and trust are now just a click away!

To ensure our customers have the best online shopping experience, we started by listening to what moms want and incorporating best practices in functionality and design. Then we injected a hefty dose of adorable (that means lots of cute baby pictures.) The result? A simple, easy-to-use website that offers the best of both worlds to our customers 24x7x365!

We redesigned with you in mind, with features like:

  • Smart search and navigation – Intuitive design to quickly find Colgate mattresses, pads and accessories from our full catalog
  • Responsive design – Optimized for laptop, mobile, tablet or HD display so you can browse and shop from any device
  • Secure shopping cart – Your confidential information is processed securely. Use your choice of Visa, MasterCard, American Express, Discover Card and PayPal for fast, easy checkout.
  • Free shipping – Enjoy free shipping in the contiguous US backed by the Colgate 90-day money back guarantee

Providing New Parents Peace of Mind:

With a new baby on the way, moms have enough to worry about. We believe selecting a safe, quality mattress should not be one of them. With that in mind, we’ve also created a special resource section featuring honest information to help you shop with confidence. Here you will find extensive information about crib mattress safety, fire barriers, and the importance of firmness, plus additional safety tips and other helpful information to prepare for new baby’s arrival.

Whether you are a new or expectant parent, extended family or friend, thank you for trusting Colgate Mattress during this exciting time!