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Colgate Expands Line of Wee-A-Way Waterproof Crib Mattress Covers at 2016 Spring ABC Show

New Covers Introduced

America’s most trusted crib mattress company, Colgate Mattress, today unveiled the extension of its Wee-A-Way waterproof crib mattress pad cover at the 2016 All Baby & Child (ABC) Spring Educational Conference in Tampa, FL, May 10 – 12, 2016. The top-selling product will be available in four modern, gender-neutral prints including Dottie Lottie, Chickadee, Squiggles, which were previously debuted on the Colgate Nuzzle Snuze® crib mattress. The newest addition is a playful elephant pattern called Ellie. The Wee-A-Way’s practical design helps parents save time, while offering peace of mind in knowing baby is asleep in a dry, hypoallergenic and comfortable crib environment.

Why The Wee-A-Way

The Wee-A-Way’s ultra soft poly-cotton cover increases both comfort and airflow. The quilted top has a waterproof backing that is GREENGUARD® Gold certified for no harmful emissions. It meets and exceeds all federal and state requirements for flammability and chemical composition and is manufactured in the USA. In addition to keeping the crib mattress dry, the Wee-A-Way is hypoallergenic and provides a layer of protection to wick moisture away from baby and keep mattress dry. A powerful hand-sewn band ensures a safe and secure fit around all standard size American crib mattresses. The Colgate Wee-A-Way is machine washable and dryable. Suggested MSRP is $49.99.

“Parents and caregivers – of all ages – want the combination of safe, functional products with stylish design,” said Alan Wolkin, president of Colgate Mattress. “After receiving such a positive response to our original prints, it made sense to offer the Wee-A-Way waterproof crib mattress pad in a variety of patterns as an alternative to our standard neutral cover.”

“If we can offer our specialty retailers an attractive mix of products that help moms worry less about leaky diapers or night time potty training, we are on the right path,” said Terri Paul, marketing director at Colgate Mattress. “As the mom of four, I know first hand that just stripping off the cover and replacing it, can help make a good night’s sleep a reality.”

ABC Spring Conference in Tampa

ABC Spring Conference attendees can visit Colgate Mattress at booth #325. The annual event provides learning, networking and purchasing opportunities for juvenile specialty stores and their key suppliers to help them better compete in today’s marketplace.

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5 Easy DIY Mother’s Day Presents + A Colgate Giveaway

This Sunday, May 8th, we celebrate all things MOM. Kids everywhere are plotting and planning ways to make sure their moms feel special in every way. We have collected a few fun and easy ideas you can whip up in little time but will show a lot of love.

Show Her The Love

Show her the love on every single little page. Here are easy instructions from Little Monster Blog on how to create a personalized flip book for Mom. Its small enough that she can keep in her purse and pull it out whenever she feel like being showered with hearts. Watch below to see how completely adorable it comes out.

All In The Family

Start by finding a great backdrop then snap a photo of your littlest. Take pictures of each generation until you reach your own mother or grandmother. Layer them on top of each other to see the growth of love through the ages.

If you don’t have time to take pictures or if you don’t live near each other, you can also easily use a favorite photo of each of you.


Things I Love About You

How do I love thee? Let me count the ways! Make this mini book as big or little as you want and fill it with all the special reasons you love mom. Here is the step by step from Poppytalk.


Breakfast in Bed – Kids Style

Breakfast in bed is always a treat ~ and it tastes even better when made by your kids. The Good Stuff has some wonderfully easy recipes kids can do all by themselves. I mean who could resist these love bagels!


Play In The Dirt

If mom is a gardener, then she will adore these handmade flower pots in which she can grow her favorite flowers all year long. All you need is a clay pot, some acrylic paints, and kid who loves to get creative. Check out more from Edventures with Kids.


Give Her Diamonds

As a thank you to Mom’s everywhere, we are giving away an EverTrue Diamond Mattress to one lucky winner. The EverTrue™ Diamond is a top-of-the-line, 6” thick, dual firmness, foam crib mattress that features diamond-channel memory foam. Utilizing our exclusive SecureCore Technology™ for enhanced air circulation, it’s engineered for sound sleep, proper development and safety.