Colgate Expands Line of Wee-A-Way Waterproof Crib Mattress Covers at 2016 Spring ABC Show

May 10, 2016

happy baby abc spring show

New Covers Introduced 

America’s most trusted crib mattress company, Colgate Mattress, today unveiled the extension of its Wee-A-Way waterproof crib mattress pad cover at the 2016 All Baby & Child (ABC) Spring Educational Conference in Tampa, FL, May 10 - 12, 2016. The top-selling product will be available in four modern, gender-neutral prints including Dottie Lottie, Chickadee, Squiggles, which were previously debuted on the Colgate Nuzzle Snuze® crib mattress. The newest addition is a playful elephant pattern called Ellie. The Wee-A-Way’s practical design helps parents save time, while offering peace of mind in knowing baby is asleep in a dry, hypoallergenic and comfortable crib environment.

Why The Wee-A-Way

The Wee-A-Way’s ultra soft poly-cotton cover increases both comfort and airflow. The quilted top has a waterproof backing that is GREENGUARD® Gold certified for no harmful emissions. It meets and exceeds all federal and state requirements for flammability and chemical composition and is manufactured in the USA. In addition to keeping the crib mattress dry, the Wee-A-Way is hypoallergenic and provides a layer of protection to wick moisture away from baby and keep mattress dry. A powerful hand-sewn band ensures a safe and secure fit around all standard size American crib mattresses. The Colgate Wee-A-Way is machine washable and dryable. Suggested MSRP is $49.99.


“Parents and caregivers – of all ages – want the combination of safe, functional products with stylish design,” said Alan Wolkin, president of Colgate Mattress. “After receiving such a positive response to our original prints, it made sense to offer the Wee-A-Way waterproof crib mattress pad in a variety of patterns as an alternative to our standard neutral cover.”

“If we can offer our specialty retailers an attractive mix of products that help moms worry less about leaky diapers or night time potty training, we are on the right path,” said Terri Paul, marketing director at Colgate Mattress. “As the mom of four, I know first hand that just stripping off the cover and replacing it, can help make a good night’s sleep a reality.”

ABC Spring Conference in Tampa

ABC Spring Conference attendees can visit Colgate Mattress at booth #325. The annual event provides learning, networking and purchasing opportunities for juvenile specialty stores and their key suppliers to help them better compete in today’s marketplace.


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