After almost 60 years, we finally decided to get that facelift.

April 30, 2012

Everyone wants to look their best, right? Even a crib mattress company that’s been making the world’s best crib mattresses since 1955. We spend so much time focused on our legendary products, we found ourselves neglecting our own brand.

It’s like that old adage about the cobbler’s kids wearing shoes with holes in them. We realized that it was time for a marketing facelift so the brand feels as innovative as our products.

Step one, a new logo. Below you can see a before and after picture.

Step two, a new website chocked-full of useful information to educate parents on the importance of a high-quality crib mattress. While other manufacturers are treading water and slashing their marketing budgets, we decided to take the opposite approach and further establish ourselves as The Crib Mattress Specialist™.

After all, our third generation family business has never been one to take the easy path. On behalf of our family and our proud employees who make every last mattress right here in America, we are so excited to unveil our new look.

We love hearing from our customers and friends so message us on Facebook, shoot us an email or pick up the phone and call us. For those of you who aren’t familiar with Colgate, here are a few facts that might be of interest to you:

  • For over 15 years, Colgate has been rated either #1 or received an A rating in the Baby Bargains Book.
  • Colgate has won the Readers Choice Award every year from 2005-2011 from Baby and Children’s Product News.
  • Colgate was awarded Manufacturer of the Year by the National Infant Nursery Furniture Retailers Association.
  • Colgate was voted Manufacturer of the Year multiple times by the Baby Furniture Plus Association of independent juvenile specialty stores.
The Wolkin Family

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