Colgate: Community Outreach and Partnerships

January 31, 2017

At Colgate, we are dedicated to making the best products for your child. We carefully craft each mattress to be safe so you and your family can sleep sound each and every night. But we know it's not only about making high quality mattresses. It's also about being involved, locally and nationally, to do our part.

We have had the honor of teaming up with industry experts, charitable organizations and bloggers who are dedicated to getting out important messages about baby safety. Here are just a few of our endeavors. 

K.I.D.S./Fashion Delivers

K.I.D.S provides relief to people impacted by poverty and tragedy with new merchandise, to offer hope, dignity and self-esteem to at-risk children, families, and individuals. 

In addition to donating crib mattresses bi-annually, Colgate supported their annual Women's Luncheon, which raised money to increase outreach nationwide. We were thrilled to have President & CEO, Lisa Gurwitch, join us at our Atlanta factory and found out she was a natural at sewing closed one of our mattresses. 

 

First Candle

In partnership with First Candle and the National Institutes of Health, Colgate created an educational campaign targeting nurses and health practitioners to increase awareness about safe sleep practices. We distributed over 5K tip sheets at the Nurses Conference over the summer and posted Dream Safe messages throughout the month of September on our Instagram feed.

In addition, Colgate donates a portion of sales from the Limited Edition Retro Posh Mattress to First Candle to fund research around the causes and prevention of stillbirth, SIDS and SUID.

Furniture Bank of Atlanta

Each year, we throw on our our best-- and most creative -- racing gear to sponsor and participate in the Furniture Bank of Race annual "Race for Rest". The event includes a 5k and a Bed Race to race funds to support families transition ing out of homelessness. This amazing organization also provides essential household furniture to individuals and families in need.

This past year we were thrilled to place 3rd in the bed race. Watch it here > 

 

They Could Use A Mattress

Sometimes there are those moments when we all look at each other and say, “we should send them a mattress”…..or in the case of the Tipton triplets, THREE mattresses. When our VP, Richard Wolkin, heard the story of the these 3 babies being ounces away from breaking the world record, he was happy to send out mattresses to them. 

tipton triples                                                                                               photo credit: Kate Tipton

Juvenile Products Manufacturers Association (JPMA) 

We called up our friends at Cheeky Chompers to help promote JPMA’s Baby Safety Month this past September. This gave us the opportunity to share our D.R.E.A.M SAFE sleep practices, which can help protect your baby from Sudden Infant Death Syndrome (SIDS). It also gave us the opportunity to give away a bunch of great prizes!  

  

Gugu Guru

Another advocate of Baby Safety Month is Gugu Guru, who showcases innovative products, along with offering helpful advice from sleep expert Kim West AKA The Sleep Lady each day of the month. Our EverTrue Diamond mattress was featured on Day 14 and given away to one lucky winner.

 

 

Twiniversity

Twiniversity is a wonderful resource for parents of multiples. And it is always a delight to collaborate with them for their giveaways. They round up hundreds of parents to chat during their Virtual Baby Shower’s on Facebook and offer prizes from some of the industries best infant and juvenile companies.

We just love Natalie's recent introduction of our EverTrue Elite mattress.

 

 

Bump Day

Each August, we help raise awareness for worldwide maternal healthcare by participating in Bump Day. When we heard that over 830 women die each day from preventable causes related to pregnancy, we knew we wanted to help spread the word. 

 

 

 Going Forward

We look forward to working closely with all these organizations and more this coming year. If you are interested in partnering with Colgate Mattress, please contact us

 


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