Colgate Creates New “Retro Posh” Crib Mattress to Help Support SIDS Research

Introducing a bold, beautiful crib mattress with a cause!

To kickoff its national alliance with First Candle, a leading nonprofit dedicated to baby health and safety, Colgate Mattress proudly introduces its limited edition “Retro Posh“, dual firmness, foam crib mattress. It is now available for pre-order at colgatekids.comand select specialty store partners and a portion of the proceeds from the sale of each crib mattress will go to First Candle’s programs to help fight Sudden Infant Death Syndrome (SIDS). With a look inspired by the bold American prints of the 1950’s, the Retro Posh’s innovative design also commemorates Colgate’s 60-year heritage of handcrafting the world’s best crib mattresses.

Although SIDS-related incidents have declined dramatically over the past two decades, infant deaths as a result of unsafe sleep practices are on the rise with about 1,500 cases reported in the US each year. Through its partnership with Colgate, along with the support of the National Institute of Health, First Candle will promote Infant Safe Sleep to the 80,000 nurses who will graduate from the nation’s 1,900 nursing schools this year.

“First Candle’s mission to ensure the health and safety of infants and toddlers is a cause very close to our hearts,” said Alan Wolkin, president of Colgate Mattress. “Through the sale of Colgate’s limited edition Retro Posh, we hope to arm thousands of new nursing graduates and healthcare professionals with safe sleep information that can save precious lives.”

“There are low-cost, high-impact solutions to end preventable infant deaths and support healthy moms and babies. Our hospital initiative with Colgate Mattress is about the steps we can, and should, be taking to protect their future,” said Chris Blake, CEO of First Candle. “We are grateful to Colgate for helping First Candle make the program a reality.”

Retro Posh: Certified Safe & Chic for a Cause

The Retro Posh’s dual firmness design is GREENGUARD® Gold & CertiPUR-US® certified safe and fits all standard size cribs and toddler beds. The waterproof cover is made of a soft poly/cotton blend and boasts a midcentury modern print with colorful bursts of aqua, coral and yellow. Available exclusively online and at select specialty store partners for $219.99, the Retro Posh is lightweight (8.5 lbs.) allowing for easy sheet changes.

“Clean lines and bold pops of color were du jour in 1955, so we decided to design a limited edition crib mattress with a unique cover that pays homage to Colgate’s humble beginnings,” said Terri Paul, specialty products marketing director, Colgate Mattress. “The Retro Posh is certified safe, has a fabulous look and supports an important cause.”

About First Candle

First Candle is a leading national nonprofit dedicated to safe pregnancies and the survival of babies through the first years of life. With programs dedicated to research, education and advocacy, the organization is working to ensure that every baby is given the best possible chance to reach not only his or her first birthday, but many happy birthdays beyond. First Candle also provides compassionate grief support to all those affected by the death of a baby through a toll-free crisis hotline (1.800.221.7437).

For more information or to make a donation, please visit www.firstcandle.org or call 443-640-1049.