Dream Safe – Our Campaign to Promote Safe Sleep Practices
As parents, we will do anything to protect and bring comfort to our new bundle of joy. We buy the latest car seats and strollers, invest in state-of-the-art monitors and even download special mobile apps. We purchase organic products and give extra care and attention to the food they eat – whatever it takes to keep baby healthy, happy and safe.
The threat of losing a baby unexpectedly is a harsh reality that can keep every parent awake at night. And unfortunately, more than 2,000 babies in the US die of Sudden Infant Death Syndrome (SIDS) each year. That’s why Colgate created DREAM SAFE. Through practical tips and expert advice, our goal is to educate and encourage caregivers to adopt lifesaving safe sleep practices. Together, we can save thousands of lives and ensure both you and baby, enjoy sweet dreams.
Our DREAM SAFE campaign educates caregivers about lifesaving sleep practices.
DREAM SAFE Sleep Practices:
D ~ DO place baby on her back to sleep. Always place your baby on his or her back to sleep, for naps and at night.
R ~ REMEMBER a firm crib mattress is always best. Firmness aids in development of baby’s muscles and bones. Soft beds naturally give and contour which can impede a baby’s breathing and trap heat, which can also be dangerous.
E ~ ELIMINATE clutter. Do not put anything soft, loose or fluffy in your baby’s sleep space. Only a fitted sheet, mattress pad or waterproof pad should be used under baby.
A ~ ALWAYS place baby in the crib to sleep. Never place your baby to sleep on top of any soft surface. This includes adult beds, couches, pillows, cushions, comforters and sheepskins.
M ~ MONITOR air flow and temperature. Make sure your baby doesn’t get too warm during sleep. Use lightweight sleep clothing and keep room temperature at what would be comfortable for a lightly-clothed adult. For newborns, consider swaddling.
Bringing home a new baby can feel overwhelming, but by integrating these safe sleep habits, you will help ensure the safety of your baby every time they rest. It is important to ensure that everyone who cares for a baby is following safe sleep guidance and has access to a healthcare provider if questions arise.
For more safe sleep tips, please visit the Juvenile Products Manufacturers Association’s Safe Sleep Center.