September is Baby Safety Month

baby safety month sleeping

Colgate Mattress understands that being a parent is the biggest responsibility you will ever have in your life. After all, as a third-generation, family-owned business – we’ve been there too! While you’re hard at work loving and nourishing your little one, protecting your baby is always a top priority. That starts with an excellent choice of crib mattress and continues with healthy practices and safety measures.

Launched by the Juvenile Products Manufacturing Association (JPMA), Baby Safety Month is a great time to reassess your routine to ensure you’re using healthy habits, best practices and safety precautions to keep your baby as safe as possible.

According to the JPMA, each year in the United States there are approximately 3,500 Sudden Unexpected Infant Deaths (SUID). These deaths occur among infants less than 1 year old and have no immediately obvious cause. Although the causes of death in many of these infants cannot be explained, statistics show that as many as 80-90 percent are the result of unsafe sleep practices.

At Colgate, we’ve created the D.R.E.A.M. SAFE sleep practices to help protect your baby from Sudden Infant Death Syndrome (SIDS):


D ~ DO place baby on her back to sleep.
Always place your baby on his or her back to sleep, for naps and at night.
R ~ REMEMBER a FIRM crib mattress is always best.
Firmness aids in development of baby’s muscles and bones. Soft beds naturally give and contour which can impede a babies breathing and trap heat, which can also be dangerous.
E ~ ELIMINATE clutter.
Do not put anything soft, loose or fluffy in your baby’s sleep space. Only a fitted sheet, mattress pad or waterproof pad should be used under baby.
A ~ ALWAYS place baby in the crib to sleep.
Never place your baby to sleep on top of any soft surface. This includes adult beds, couches, pillows, cushions, comforters and sheepskins.
M ~ MONITOR air flow and temperature.
Make sure your baby doesn’t get too warm during sleep. Use lightweight sleep clothing and keep room temperature at what would be comfortable for a lightly-clothed adult. For newborns, consider swaddling.


Expert Mom Tip: Nighttime feedings become simpler with a nursing chemise, which allows you to readily breastfeed when your baby is ready. Dads can help too! Incorporate daddy into your nighttime routine to help with burping and changing nighttime diapers so you can get a little more much needed sleep.

By integrating theses safe sleep habits, you will help ensure the safety of your baby every time they rest. For more safe sleep tips, please visit the JPMA’s Safe Sleep Center.

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