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Ask The Crib Mattress Specialist: Why doesn’t Colgate offer an organic mattress?

Colgate Mattress™️ created the “Ask the Crib Mattress Specialist” series in response to frequently asked questions from our valued customers. Through this blog series, we hope sharing our thoughts on these topics will help you better understand why we handcraft our products with your baby in mind using the highest industry standards.

If you have a question you’d like included in the series, we’d love to hear from you at [email protected]

Question: Hello, Crib Mattress Specialists! 

I know and trust the Colgate Mattress name — in fact, it’s the brand most recommended to me by friends, family and even Google. But I really want to make sure my baby’s crib mattress is organic and you don’t seem to have an organic crib mattress offering? Why is that? 

– Curious Caroline

 

Hello, Caroline! Thank you for your question.

The term “organic” is frequently used across different industries to describe various types of products — ranging from foods to cleaning products to bedding and everything in between. But such common usage of the term can make it difficult to discern when items truly are in fact organic (meaning certified by an industry authority) and when they’re not.

Additionally, there isn’t one universal “clearinghouse” across all industries that sets the standard for when and how the term can be used. And so “organic” can be defined differently depending on the product — and at the discretion of the manufacturer.

The Global Organic Textile Standard provides certification for products such as sheets and mattresses. However, it’s still common for some manufacturer and retailers to set their own standards for what they’ll sell with an organic label.

For example, some manufacturers call a mattress organic even if only one component is organic. Colgate does not consider a mattress organic unless the entire product and all of its components are organic. If we use an organic cotton cover on a foam mattress, for example, we will say that the cover is organic but will not call the entire mattress organic.

“Last we checked, there’s no such thing as organic metal innersprings or organic foam. We choose to call our natural products “eco-friendlier” in order to be transparent with our customers,” says Dennis, Colgate’s Crib Mattress Expert.

Here at Colgate, integrity is paramount. So, while some manufacturers use the term “organic” generously in their marketing, we choose to be more judicious with how and when we do so. As a family-owned and operated business for three generations, we take exception when companies intentionally mislead consumers and market products that aren’t truly organic — that’s an ethical line we don’t cross. We proudly handcraft all of our mattresses here in the USA using the highest quality components.

Learn more about all of our products here.

Enter the “Flip My Crib” Contest

flip my crib

Every year 3,700 infants die due to sleep-related deaths

That’s more than 10 babies a day. Sudden infant death syndrome (SIDS) is the unexplained death, usually during sleep, of a seemingly healthy baby less than a year old. Of those, about 90 percent of SIDS cases occur before baby hits the 6-month mark.

SIDS is sometimes known as crib death because the infants often die in their cribs. A great majority of these deaths could be prevented by following the Safe Sleep Guidelines developed by The American Academy of Pediatrics.

 

What does a safe crib environment look like?

Did you receive the most beautiful handmade blanket or precious stuffed animal from a friend or family member? We know you may feel the desire to let your baby sleep with their cute gift, but it is simply not safe.

Keep it clean and simple when setting up your crib. Here are a few tips to creating the safest sleep environment for your baby:

  1. The crib should not have bumper pads.
  2. Provide a firm mattress with a fitted sheet.
  3. Remove from the crib any stuffed animals, blankets or anything with soft surfaces that could possibly block baby’s airway during sleep.
  4. Lay your baby on his/her back.
  5. If the crib is near a window, remove pull cords or use cord shorteners on window dressings.

By following these simple guidelines, you can help reduce your infants’ risk of SIDS.

 

How can I help spread awareness?

During April and May, we are teaming up with First Candle to kick off the “Flip My Crib” campaign to help raise SIDS awareness and increase education for Safe Sleep Guidelines.

We need moms, dads and influencers to help model a safe sleep environment to generate visibility for unaware parents, grandparents and other caregivers and help them understand the vital importance of safe sleep practices.

 

“Flip My Crib” Contest

You can help us educate families on what a safe sleep environment looks like while entering into the chance to win a prize bundle valued at over $250, including a bag from Petunia Pickle Bottom, a $60 gift card for Blue Apron, a sleep sack and other educational toys for baby! Plus, for every photo submitted a donation will be made by Colgate Mattress to First Candle.

 

Here’s how to enter:

  1. Snap a photo of your safe-for-baby nursery or crib.
  2. Follow both @ColgateMattress AND @FirstCandle
  3. Comment using @colgatemattress and @firstcandle AND hashtag #FlipMyCrib in your post

The contest winner will be announced on Mother’s Day, Sunday, May 12th! We hope you will help us educate families so that we can reduce the number of sleep-related deaths in the US.

For more information and resources, please visit https://firstcandle.org/.

From Our Family To Yours

Over six decades ago Colgate Mattress was born with only a $1,500 loan in a small, 4,000 square foot building with one sewing machine and a couple employees. Today, we’re proudly recognized as a crib mattress leader in innovation and safety by families who are raising their own generations on handcrafted Colgate crib mattresses, as our family has for over 60 years.

This month, we thought we’d share a bit of our heritage and core values with our customers, who we consider family.

 

America’s Trusted Crib Mattress Specialists for Over 60 years

Colgate Mattress is a third generation, family-owned business with a long heritage of crafting premium crib mattresses. After serving in World War II as an airplane mechanic, founder Sol Wolkin worked at several textile companies and realized there was a lack of quality crib mattresses.

In 1955, Sol and his wife Anne Wolkin opened Colgate Mattress Atlanta Corp. Colgate expanded several times at its original location before relocating to its present 60,000 square foot location in Atlanta’s historic Cabbagetown neighborhood.

Colgate Mattress was built on the values of integrity, loyalty and honesty. Known for personal and professional ethics, Sol and Anne passed these principles onto their three children, Alan, Joan and Richard, their five grandchildren and their four great-grandchildren. Sol was honored by the Georgia House of Representatives for his contributions to the state as a long-time manufacturer and employer.

Today, Colgate continues to embody the spirit and high standards that Wolkin instilled in the business and its employees, some of whom have been with the company for decades.

 

We Make the Safest Crib Mattress

Our family has always chosen to use non-toxic barrier fabrics instead of harsh fire retardant chemicals. Colgate products not only meet, but exceed federal flammability standards. Each crib mattress is put through a stringent testing program, ensuring a safe night’s sleep for both you and your baby.

 

Leader in Innovation

Colgate Mattress has a longstanding history of innovation in the crib mattress category. We introduced the industry’s first foam crib mattress made from sustainable plant-based oils and continue to design and manufacture award-winning crib mattresses that are safe, healthy and comfortable for baby.

We are proud to be among the first members of the Juvenile Products Manufacturers Association (JPMA), an organization dedicated to enhancing child product safety. Among many other recognitions, Colgate Mattress was recently named a 2018 JPMA Innovation Award Winner.

JPMA Innovation Award Winner

 

Celebrities Choose Colgate

We’ve always said that customers who have an appreciation for craftsmanship and quality can truly appreciate all that goes into our crib mattresses. So who better to prove our point than Martha Stewart whose eye for detail and high standards have made her legendary? Martha Stewart who bought a Colgate mattress for her grandchild and featured the company on her TV show.

We are dedicated to making sure every parent has the ability to buy a safe crib mattress for their baby and offer mattresses in all different price ranges to ensure that every parent can afford a mattress for safe sleeping. It’s no wonder Colgate is so popular, even actress mamas like Christy Carlson Romano and Katrina Law picked a Colgate Mattress for their little ones.

Christy Carlson Romano Crib

 

Colgate Gives Back

We are working with First Candle to launch a consumer-facing Instagram campaign called “Flip My Crib” that will kick off on April 12th. During the month-long contest that will conclude on Mother’s Day (of course), new and expectant moms and dads are invited to send in pictures of their nursery and crib illustrating safe sleep guidelines to a win prize bundle and be featured on the First Candle and Colgate Mattress instagram feeds. The contest aims to increase awareness about the vital importance of safe sleep practices.

Colgate has also partnered with Delivering Good to provide Hurricane Katrina and Hurricane Irma victims with crib mattresses and pads. Colgate also gives to SIDS research, the Rebecca’s Tent women’s shelter and the Furniture Bank of Metro Atlanta. Fostering local, national and international relationships has helped sustain Colgate Mattress, which was among national retailer buybuy Baby’s first vendors.

 

Want to Learn More?

For more information about our history and industry innovation, visit https://colgatekids.com/pages/about-us.

Colgate Mattress Supports Atlanta Furniture Bank 2018 Race for Rest with The Zen of Running Campaign

We are proud to once again sponsor the Furniture Bank Race for Rest with “The Zen of Running: Buy One, Give One” campaign. In its eighth year, the Race for Rest is a fund-raising event that benefits The Furniture Bank, the only agency in metro Atlanta whose mission is to provide free furniture to families in need.

For the 2018 event, Colgate is matching the first 20 crib mattress purchases with an in-kind crib mattress donation for families in need. Parents, grandparents and friends can support the Furniture Bank’s mission with a crib mattress purchase plus receive a 10% discount! Use promo code ZENBOGO when checking out.

It’s widely known that running is great for both physical and mental health. Running provides time to escape the stress of life for a while and tension goes by the wayside as the miles fly by. So it’s no surprise that runners attribute this alone time as their go-to “State of Zen”.

For new parents, the peace and quiet found on the trails can help foster a more harmonious relationship with baby. Studies continue to show that mothers-to-be who exercise have better overall mental health and have a reduced the risk of gestational diabetes. Jogging has also proven to be a great mood booster and can help new moms suffering from postpartum depression regain confidence.

Colgate understands that new parents are on a never-ending quest for balance, which is why we created our award-winning zenBaby Collection. With its unique water-based coating design, the zenBaby™ Collection offers the highest level of temperature optimization to help baby sleep peacefully. Colgate’s most innovative collection to date, zenBaby™ is designed with rich and natural textures to provide your baby with a calming and cozy environment. In fact, the zenBaby Hybrid 2-in-1 crib mattress was named a Juvenile Products Manufacturers Association (JPMA) Innovation Award Winner earlier this year.

In keeping safety first, the zenBaby™ Collection is engineered to provide the ideal firmness for baby’s sleep environment. Plus, all Colgate products are GREENGUARD® Gold certified and meet CertiPUR-US® standards for content, emissions and durability. The Collection is proudly handcrafted in the USA by Colgate, the Crib Mattress Specialist®, a family-owned and operated business dedicated to baby’s safety since 1955.

Hello tranquility and peace of mind. Because everybody deserves a little Zen.