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Top 6 Newborn Sleep Tips For Your Best Night’s Rest

Of all the skills your baby will learn from you, the first and most important skill you’ll teach your baby is how to sleep. Unfortunately, sleep isn’t a skill babies are actually born with – it must be taught. 

Newborns sleep 16 or more hours a day, but often in stretches of just a few hours at a time. Although the pattern might be erratic at first, a more consistent sleep schedule will emerge as your baby matures and can go longer between feedings.

The first few months of baby’s life is the best time to lay the foundation for healthy sleep habits. This will help them take more consistent naps  – giving you an opportunity to shower, enjoy a cup of coffee or do a little yoga – as well as sleep more soundly at night so you can get your own well-earned shuteye. 

 

Start putting these tips into action right away and they’ll continue paying off for years to come.

 

1) Avoid an overtired state. When babies are awake for too long, they can become overtired. When this happens, the stress hormone cortisol floods their brain and makes it even more difficult for them to fall asleep. To prevent this from happening, offer a nap every 60 to 90 minutes from when your baby last woke up.

2) Swaddle your baby. All babies feel most secure once they’re swaddled. Swaddling helps prevent the Moro reflex from startling them awake. As a result, your baby is better able to stay asleep and connect sleep cycles, leading to longer naps and nighttime sleep. In most cases, if your baby is breaking free from the swaddle it means that the swaddle isn’t snug enough. Read our step-by-step guide on how to safely swaddle your baby

3) Use a firm, flat mattress in a safety-approved crib. A firm sleep surface maintains its shape and will not indent or conform to the shape of the infant’s head when placed on the surface. Soft mattresses can create a pocket (or indentation) and increase the chance of rebreathing or suffocation if the infant is placed in or rolls over to the prone (face down) position. Also, the crib should not have bumper pads.

4) Put baby to bed drowsy, but awake. This will help them associate bed with the process of falling asleep. Remember to place your baby to sleep on his or her back, and clear the crib or bassinet of blankets and other soft, loose items. Babies who sleep on their backs are much less likely to die of SIDS than babies who sleep on their stomachs or sides.

5) Offer a pacifier. If your baby has trouble settling down, a pacifier might do the trick. In fact, the American Academy of Pediatrics suggests that using a pacifier during sleep helps reduce the risk of sudden infant death syndrome (SIDS). If the pacifier falls out after your baby falls asleep, you don’t have to put it back in.

6) Follow a calming bedtime routine. Overstimulation in the evening can make it difficult for your baby to settle to sleep. Play active games during the day and quiet, peaceful games in the evening, especially toward the end of the routine. Many babies enjoy bathing right before bedtime, which calms them down. Keep activities the same and in the same order, night after night.

Keep Baby Safe and Cozy with Our New CuddleSnooze™ Collection

Our Innovative Collection Creates Peace of Mind for New Parents with 9 Handcrafted, Quality Crib Mattresses

 

Colgate Mattress®, the nation’s oldest family-owned manufacturer of crib mattresses and accessories, proudly announces our new CuddleSnooze™ Collection. The collection includes nine thoughtfully handcrafted breathable foam, innerspring and hybrid mattresses designed to gently lull baby into a cozy, sound and restful sleep throughout the infant and toddler years.  

 

“Since 1955, we have committed to serve families as an industry leader in safe sleep by constructing the highest quality product and empowering new parents with knowledge,” said Colgate Mattress® Vice President Richard Wolkin. “Babies spend up to 70% of their time on the crib mattress. That’s why we carefully handcraft our mattresses to ensure little ones are surrounded by the safest materials that our own kids, grandkids and great-grandkids have slept on. We use independent third-party testing labs to ensure health and safety so parents can rest easy knowing they chose the best growth and development environment for their baby.”

 

The CuddleSnooze™ Collection offers three distinct product lines for families to choose baby’s sleep preferences. The Premier line (starting at MSRP $129.99) delivers a streamlined, tried-and-true collection of foam, innerspring and hybrid mattresses wrapped in classic damask covers. The Grand line (starting at MSRP $199.99) offers an eco-friendly, elegant collection of foam, innerspring and hybrid mattresses all wrapped in plush knitted covers. The Superior line (starting at MSRP $299.99) gives parents a revolutionary collection of premium foam, innerspring and hybrid mattresses featuring temperature regulation and microbial control wrapped in soft organic cotton covers.

 

As a beloved family-owned and operated company for three generations, Colgate Mattress has been the most trusted name for new parents for over 65 years. Among many other industry recognitions, Colgate Mattress was recently named a 2021 BabyCenter Love It Award Winner, a 2021 Eco Excellence Award Winner, a 2020 Baby Maternity Magazine Top Choice Award and a 2020 Cribsie New Arrival Award designated for best new products.  

 

In keeping safety first, Colgate Mattress products are engineered to provide the ideal firmness for baby’s sleep environment and promote the most peaceful rest possible. Plus, all Colgate Mattress products are hypoallergenic, odorless and GREENGUARD® Gold & CertiPUR-US® certified safe for no harmful emissions. 

 

Colgate Mattress® CuddleSnooze™ mattresses can be found at  https://colgatekids.com/cuddlesnooze-collection/.

 

10 Essentials Every New Mom Needs

Friends and family are quick to chime in with lists of items you’ll need once your baby arrives, but sometimes they forget to mention key details that make all the difference. 

 

You deserve the inside scoop and important accessories that will make your role as a parent easier. To help you out, we’ve gathered the top new mom must-haves and secret weapons.

 

  1. Stock Up On Postpartum Essentials

After delivery your body is going to need some time and TLC to recover. Along with ice packs and peri rinse bottles, get some sitz bath herbs to help soothe wounds, aches and reduce swelling. You’ll also need padsicles, like these from Frida Mom, which are chilled, large maxi pads that act as cold compresses and encourage healing.

 

  1. Understand The Importance Of Lactation Massaging

Clogged milk ducts are no fun and unfortunately are not uncommon for nursing moms. The American Academy of Pediatrics recommends gently massaging the breast before each feeding. Breastfeed as often and as long as possible, offering your baby the sore breast first to drain it more effectively. Apply warm, moist towels on the affected breast several times a day. Also consider a milk expression aid that uses gentle vibrations to loosen ducts and get milk flowing again.

 

  1. Get A Portable Breast Pump

Pumping isn’t a pleasant mommy task. If you plan on nursing and are going to take the time to express milk for your little one, pick a pump that’s effective and portable. This will allow you to multitask while prepping baby’s next bottle. 

 

  1. Choose A Diaper Bag You Are Willing To Call Your Purse

Consolidate baby’s necessities by splurging for a diaper bag that doubles as your own bag. There is such a thing as a stylish and practical diaper bag. Armed with lots of pocket space and a washable finish, you’ll feel confident on the go. 

 

  1. Try On Your Baby Carrier Before You Buy It

Moving through life with your baby will be much easier with a baby carrier that’s comfortable to wear. However, you won’t know what fits your frame best until you take it for a test run. Look for one that has adjustable straps on your shoulders and hips so you can evenly distribute the weight, allowing your partner to use it too. 

 

  1. Invest In A Quality, Safe Crib Mattress

Quality sleep is essential for a baby’s health and wellbeing, and there are lots of factors to consider when looking into safe sleeping, such as firmness, quality components and manufacturing standards. Colgate Mattress ® was founded on the values of the safety of babies, children and the environment, which has earned our family owned and operated business many industry awards over the last 65 years.

 

  1. Make Sure Your High Chair Wipes Clean

There’s no avoiding it – baby meals are messy. High chairs with soft fabrics look comfy, but be sure that they can be wiped down with a wet cloth. Avocado, pureed veggies and Cheerios can creep into every crevice. It’s also helpful to be able to tuck the high chair tray into your dishwasher for easy cleaning. 

 

  1. You Need Two Strollers 

Really, two strollers? Consider the fact that you won’t want to push around a heavy stroller everywhere you go. Having a lightweight and collapsible option will save time, back pain and be a lifesaver in the long run. Look for one that’s JPMA certified to meet or exceed all safety standards, like this one from Jeep.

 

  1. Secure Baby Toys To Whatever Baby Is Sitting In

Rattles, teethers and other fun playthings stimulate baby’s senses, boost healthy development and keep your baby entertained when you’re busy. However, toys seldom stay in your little ones hands. To avoid playing fetch all day, pick up a few toy straps to attach items to your child’s stroller, car seat and high chair.

 

  1. Ask For Board Books 

We tend to think storytime is about reading, but for babies it’s all about grabbing at the pages and children’s books are easily ripped. Baby proof story time with board books! Not only do they stand up to your tiny, curious fingers, many of them include textured elements that encourage tactile exploration.

When To Buy Baby’s Crib & How To Make Sure It’s Safe

 

Pregnancy can be a confusing time for a first-time mom and the checklist can seem never-ending. Not to mention that you seem to be getting advice from every direction. But, first and foremost, you need to create a safe sleep environment for your baby. 

Although you can use a crib right away with a newborn, some parents choose to use a bassinet initially and then transition their infant to a crib after a few months. However, even if you’re not planning on using a crib immediately, it’s recommended to do your crib research during the second trimester — from four months to six months of your pregnancy. During this window, you have plenty of time to shop and set up the crib well before your due date, while you aren’t sleep deprived with a newborn.  

How long is a crib used for?

Cribs are usually used for the first two to three years of life. Your baby’s going to spend a lot of time in their crib, so make sure you see it as an investment. This means purchasing one that is built to last, includes a warranty and meets industry health standards, like the cribs handcrafted by our friends at Milk Street baby furniture. You’ll know your little one is ready to move into a toddler bed when they are noticeably too big for the crib and can climb out with minimal effort.

What are the important crib safety considerations?

All baby cribs manufactured after 2011 are required to meet U.S. Consumer Product Safety Commission standards. One of these standards is that the date of manufacture must be printed somewhere on the crib, which makes it easy for parents to ensure it’s up to code. 

Here are a few more things new parents should look for in a safe crib:

Side bars: Crib slats or bars should be no wider than 2 3/8 inches apart. The Consumer Product Safety Commission suggests gauging if a soda can would fit through — if so, they’re dangerously far apart. Why? This spacing helps prevent baby from slipping out or getting stuck. Cribs with cutouts on the headboard and footboard should also be avoided for the same reason.

Skip the bumper: The American Academy of Pediatrics has noted the risks posed by bumpers, and there’s no evidence that they make the crib environment safer for baby. 

Sturdiness: Make sure the crib doesn’t wobble when you shake it. If it moves it might have been put together improperly. And if the crib is on wheels, make sure they lock in place.

Corner posts: The height of corner posts should not exceed 1/16 of an inch. Anything taller can catch your child’s clothing. Look for any screws or nails that stick out anywhere on the crib.

The importance of a firm crib mattress: The American Academy of Pediatrics, the Consumer Products Safety Commission and First Candle all recommend a firm, snug-fitting sleep surface that reaches every corner of the crib’s frame with no gaps. If more than two fingers fit between the crib and the side of the mattress, the mattress is too small. Mattresses should be dense and not sag under your baby’s weight. 

A good crib mattress is essential to keeping your baby protected and comfortable while sleeping. In fact, carefully selecting your crib mattress is one of the most important things you can do as a new parent. Wait to buy a mattress until after you’ve picked out and purchased a crib, because the proper fit is absolutely essential. 

Bare is best: There should be no toys, stuffed animals, pillows or blankets inside the crib with your baby. The only bedding they’ll need is a fitted sheet that is suitable for the mattress. If your little one seems cold, use a sleep sack to keep baby warm while sleeping without having the risk of loose blankets that might smother baby.

Cords and strings: Keep the crib away from windows, curtains, cords and anything else your little one can pull. Hanging baby mobiles are okay to use as long as they’re kept out of reach.

Deciding on the right crib is a huge decision that you’ll want to start thinking about by the mid-point of your pregnancy. Not only is it the foundation of the nursery, it also keeps your new addition safe as they slumber away.

 

Some Good Things That DID Happen in 2020

Needless to say, this year wasn’t what we expected, but it allowed our team to connect with more families than ever. In 2020, Colgate Mattress® celebrated our 65th anniversary as the most trusted crib mattress name for new parents. 

Since 1955, we’ve set out to provide new parents with the very best quality and safest crib mattresses made in the U.S. In celebration of our recent achievements and anniversary milestone, we’re sharing our favorite moments to come out of the pandemic that will remind you how we got through it together.  

 

We Shifted Gears To Make Masks During COVID-19 Pandemic

In the wake of the COVID-19 pandemic, we shifted the focus of a portion of our factory employees from handcrafting crib mattresses to creating masks that were donated to the Shepherd Center in Atlanta, GA. These masks were a collaborative effort across the company, from hospital outreach to mask design to sewing and manufacturing. Together, the Colgate family donated around 3,000 masks to local healthcare workers and patient families.

“When COVID-19 began impacting our community, we knew we had to help,” said Colgate Mattress Vice President Richard Wolkin. “Through our mask-making efforts, we’re honored to give back to the community that has given us so much in a small way.”

 

Colgate Was The First Crib Mattress Participant Ever Welcomed Into The JPMA Certification Program 

The Juvenile Products Manufacturing Association (JPMA) Certification Seal signifies a product meets the strictest safety standards in today’s marketplace. To become certified, each product is rigorously tested at an independent laboratory. 

The main purpose of JPMA Certification for consumers is to remove the safety-related guess work from the buying decision and to encourage parents to look for the JPMA Certification Seal as a symbol of quality, safety, performance and functionality.

 

We Talked To Moms About COVID-19 Mental Wellness

It’s not just you – the pandemic raised stress for all parents and anxiety was at an all-time high this year. Due to the COVID-19 pandemic, plans for child support from family and friends probably changed or may have been cancelled altogether. Losing your support system only added to the mental overload. 

Whether you’re a professional mom, a seasoned mom of multiples or expecting your first baby, prioritizing your emotional care isn’t easy. We rounded up a list of mama lifelines to help you survive when all the odds are against you. 

 

Colgate Became a JPMA Baby Safety Month Ambassador

During September, JPMA focused on educating parents and caregivers on the safe selection and use of juvenile products, while encouraging baby and children’s industry leaders to become safety ambassadors through public engagement. 

As a Baby Safety Month Ambassador, Colgate Mattress is committed to helping parents understand safe sleep practices to ensure your baby’s first years are safe, sound and happy. It’s always a great time to reassess your routine to ensure you’re using healthy habits, best practices and safety precautions to keep your baby as safe as possible. 

 


2020 Awards & Recognition

For 65 years Colgate Mattress has worked tirelessly to earn the trust of parents and along the way we’ve been recognized by industry groups and consumer product organizations for producing some of the highest quality crib mattresses anywhere. While the health and safety of your baby is our primary focus, we are honored by all the recognition.

 

2020 Cribsie Awards

Colgate Mattress’ Goodnight Owl Crib Mattress won an Academy Star in the 2019-2020 Cribsie Awards for New Arrivals. We scored amongst the highest ratings in the categories of Innovation, Design and Utility!

Twiniversity 2020 Best Crib Mattress

Our Eco Classica III was named 2020 Best Crib Mattress for twins by Twiniversity. This is the second consecutive year Colgate was named to the Twinnie Award List, which includes everything a twin parent could need!

Baby Maternity 2020 Top Choice Award

Colgate’s Regal Robin Crib Mattress won a 2020 Top Choice of the Year Award in the Crib Mattress category! This awards program is unique in that all products submitted are reviewed by expectant mothers, new moms, and baby caregivers.

Colgate Mattress Wins Big in 65th Anniversary Year

happy baby winner

Photo Credit: Marla Cyree at Simply Splendid

In 2020, Colgate Mattress ™️ is celebrating its 65th Anniversary as a third-generation, family owned and operated company. We proudly handcraft the highest quality crib mattresses that our own kids, grandkids and great-grandkids have slept on. During this milestone year, we’re thrilled to have already received three major industry awards. 

2020 Cribsie Awards

Colgate Mattress’ Goodnight Owl Crib Mattress won an Academy Star in the 2020 Cribsie Awards for New Arrivals. Under the cute print of Colgate’s Goodnight Owl Crib Mattress is dual-firmness, breathable, eco-friendly comfort that both parent and baby will love. Soft fabric next to the baby’s skin is lined with a waterproof backing that lets nothing get inside. We scored amongst the highest ratings in the categories of Innovation, Design and Utility!

Founded in 2010, the Cribsie Awards recognize the best products, services, and websites for babies and tots. The Cribsies offer a secure voting platform that limits users to one unique vote per email address, meaning the Cribsies are a true, untainted measure of the public’s opinion on the top parenting brands. With hundreds of thousands of votes cast and a reach in the millions, the Cribsies have become the definitive awards for parents.

 

2020 “Twinnie” Award Winner

Colgate Mattress also received the 2020 Twinnie Award from Twiniversity! In the second annual awards, twin parents nominated their favorite baby, kid and personal products they have used and loved, with the products receiving the most mentions taking home the top prize. The 2020 Twinnie Award winners list includes everything a twin parent could need for babies, growing toddlers, and for mom and dad too. 

Twinnie Best Crib Mattress Winner: The Colgate Eco Classica III is an expertly engineered dual-firmness crib mattress, packed with 6” of Colgate’s proprietary EcoFoam™️ an eco-friendlier foam made with plant-based oils. The extra firm side is engineered to provide the firmness infants need for proper support and development, while the less firm side provides – when the time comes — the comfort toddlers prefer. This is all wrapped snugly inside an ultra-soft certified organic cotton cover, which is waterproof-backed to ensure the mattress stays dry while the baby’s skin remains closest to organic cotton. The Eco Classica III is designed to last throughout the infant and toddler years.

2020 Baby & Childrens Product News Readers Favorite

Colgate Mattress also received the 2020 Baby & Children’s Product News Readers Favorite Award! For over 17 years, Baby & Children’s Product News has been the #1 juvenile product industry’s trade publication, connecting store buyers with product manufacturers. Each year, magazine readers are asked to name their favorite sources for a variety of baby products ranging from apparel to cribs and from baby baths to mattresses. They select their favorites based on their own experience and knowledge, instead of from a provided list. This award is especially humbling because the vote of confidence came from our amazing retail partners who know crib mattresses inside and out! 

From Our Family To Yours for 65 Years

We care deeply about the safety of your baby and stand behind every product we make. That’s just how we do business. Thank you for continuing to support our mission! We look forward to serving our parent community for years to come. Click here to view our full list of past awards and recognitions. 

 

 

 

Ask The Crib Mattress Specialist: Why doesn’t Colgate offer an organic mattress?

Colgate Mattress™️ created the “Ask the Crib Mattress Specialist” series in response to frequently asked questions from our valued customers. Through this blog series, we hope sharing our thoughts on these topics will help you better understand why we handcraft our products with your baby in mind using the highest industry standards.

If you have a question you’d like included in the series, we’d love to hear from you at [email protected]

Question: Hello, Crib Mattress Specialists! 

I know and trust the Colgate Mattress name — in fact, it’s the brand most recommended to me by friends, family and even Google. But I really want to make sure my baby’s crib mattress is organic and you don’t seem to have an organic crib mattress offering? Why is that? 

– Curious Caroline

 

Hello, Caroline! Thank you for your question.

The term “organic” is frequently used across different industries to describe various types of products — ranging from foods to cleaning products to bedding and everything in between. But such common usage of the term can make it difficult to discern when items truly are in fact organic (meaning certified by an industry authority) and when they’re not.

Additionally, there isn’t one universal “clearinghouse” across all industries that sets the standard for when and how the term can be used. And so “organic” can be defined differently depending on the product — and at the discretion of the manufacturer.

The Global Organic Textile Standard provides certification for products such as sheets and mattresses. However, it’s still common for some manufacturer and retailers to set their own standards for what they’ll sell with an organic label.

For example, some manufacturers call a mattress organic even if only one component is organic. Colgate does not consider a mattress organic unless the entire product and all of its components are organic. If we use an organic cotton cover on a foam mattress, for example, we will say that the cover is organic but will not call the entire mattress organic.

“Last we checked, there’s no such thing as organic metal innersprings or organic foam. We choose to call our natural products “eco-friendlier” in order to be transparent with our customers,” says Dennis, Colgate’s Crib Mattress Expert.

Here at Colgate, integrity is paramount. So, while some manufacturers use the term “organic” generously in their marketing, we choose to be more judicious with how and when we do so. As a family-owned and operated business for three generations, we take exception when companies intentionally mislead consumers and market products that aren’t truly organic — that’s an ethical line we don’t cross. We proudly handcraft all of our mattresses here in the USA using the highest quality components.

Learn more about all of our products here.

You Voted & We Won The 2019 Eco Excellence Awards

eco excellence winner

Colgate Mattress is honored to be among this year’s select group of Eco Excellence Awards winners. We pride ourselves on eco-friendlier manufacturing practices that are not only good for the planet, but also allow us to craft the safest and highest quality crib products possible for your family.

Nursery Category Winner’s Circle

The winning Eco Spring 2-N-1 was designed to bring more natural sleep to your baby. It’s high-quality innerspring crib mattress features a dual-firmness design, engineered to provide both the firmness infants need for proper development and the comfort toddlers prefer.

The Eco Spring 2-N-1’s exceptionally sturdy spring unit is surrounded by eco-friendlier foam made with plant oils and coir fiber insulator pads from coconut shell husks. These sustainable component materials are covered with a certified organic cotton cover, which is waterproof backed, tear-resistant, and best of all, ultra-soft on baby’s skin.

 

About the Awards

The awards, sponsored by Natural Child World (NCW) Magazine and now in their 9th year, recognize excellence in social and environmental sustainability for products, services, companies and websites across the whole foods, health and wellness industries. This year, over 500 products were reviewed, 1 Million + unique visitors, and over 350,000 fans voted!

NCW Magazine has been a champion of sustainability and social responsibility for nearly a decade, supporting companies and people committed to finding healthier and smarter ways to for children to thrive. NCW Magazine is part of the Natural Child World platform that serves as a voice for companies who are making smart choices in how they interact with the world and a support forum for parents in making better and more informed purchasing decisions.

 

The Eco-Conscious Crib Mattress Company

Colgate recognizes that we have a responsibility not only to parents to produce eco-friendly products, but also a responsibility to our community and planet to continually look for ways to be a more eco-conscious manufacturer. Colgate has a longstanding history of innovation, including introducing the first foam crib mattress made from sustainable plant-based oils. We continue to design & manufacture award-winning crib mattresses that are safest for baby.

For more details about the award-winning Eco Spring 2-N-1 Crib Mattress, CLICK HERE.

Colgate Mattress Partners with Baby2Baby

baby2baby

Colgate Mattress, the nation’s oldest family-owned manufacturer of crib mattresses and accessories, has launched its support of Baby2Baby with crib mattress donations. Baby2Baby is the leading charitable organization that provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves.

Baby2Baby

In the last 8 years, Baby2Baby has distributed over 70 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools, as well as children who have lost everything in the wake of disaster. As America’s trusted crib mattress specialist, Colgate Mattress has an opportunity to make a difference by supporting families in need with safe, sound crib mattresses.

“No topic is more near and dear to our hearts than the safety of children,” says Colgate Mattress President Alan Wolkin. “A parent should never have to choose between feeding his or her child and providing a safe sleep environment. Baby2Baby helps new parents so they don’t have to make that impossible decision, and we can’t think of a better charitable partner for our family-owned and operated business.”

Dedicated to Safe Sleep

Colgate Mattress has a longstanding history of leadership in the crib mattress industry. We have had the honor of teaming up with industry experts, charitable organizations and influencers who are dedicated to getting out important messages about baby sleep safety, including First CandleDelivering Good and JPMA.

For more information, visit https://colgatekids.com/pages/safety-development.

How to Choose the Best Crib Mattress

happy baby on mattress

A quality crib mattress not only makes bedtime something to look forward to, but it also acts as your little one’s growth center and ensures safety while sleeping.

Colgate Mattress has been family-owned and operated for over 60 years and knows that selecting your baby’s first mattress can be an overwhelming task. That’s why we pride ourselves on helping you understand the differences between mattresses and what features are most important. Take a look at these quick tips as you begin to determine how to choose a crib mattress that is just right for your little one.

Look for a Firm Mattress

Whether you’re searching for a foam or innerspring mattress, look for firmness. For both types of mattresses, the general rule is: the firmer, the better. Newborns develop rapidly over the first two years, which is why you need to find a mattress designed specifically to cater to an infant’s growth. A firm and flat mattress base provides the resistance necessary for developing and strengthening muscles as an infant begins to push up, turn and eventually stand in the crib.

You Can’t Tell a Mattress by its Cover

With a mattress, it’s what’s on the inside that counts. Understanding the different components inside the mattress is essential for your baby’s safety and comfort. For instance, are there any cushioning layers? What materials are used? Is there a flammability barrier? Is there waterproof backing? There’s much more to a mattress than just a cute cover. Consider an all-natural option, like the Colgate Natural I, created for the parent wanting a mattress for their baby that is made with 100% natural components for the healthiest and most comfortable sleep environment possible.

Examine the Labels

One place to start? The label. Manufacturers are required by law to reveal what a mattress is made of. Don’t buy a mattress from a manufacturer or retailer that doesn’t tell you this information through the label, in-store displays, or online specifications. In fact, you should be able to find out the components of each individual layer, from cover to cover. Colgate products not only meet, but exceed federal flammability standards.

Buy New

If possible, buy a new crib mattress. Not only does it ensure the mattress is sanitary, but you also won’t have to worry about how it was previously used or stared. One exception to the rule: if you a buy a new mattress for your first child, keep it clean, and store it in a dry environment (consider Colgate’s storage bag), then you can use it for your next child.