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Some Good Things That DID Happen in 2020

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Needless to say, this year wasn’t what we expected, but it allowed our team to connect with more families than ever. In 2020, Colgate Mattress® celebrated our 65th anniversary as the most trusted crib mattress name for new parents. 

Since 1955, we’ve set out to provide new parents with the very best quality and safest crib mattresses made in the U.S. In celebration of our recent achievements and anniversary milestone, we’re sharing our favorite moments to come out of the pandemic that will remind you how we got through it together.  

 

We Shifted Gears To Make Masks During COVID-19 Pandemic

In the wake of the COVID-19 pandemic, we shifted the focus of a portion of our factory employees from handcrafting crib mattresses to creating masks that were donated to the Shepherd Center in Atlanta, GA. These masks were a collaborative effort across the company, from hospital outreach to mask design to sewing and manufacturing. Together, the Colgate family donated around 3,000 masks to local healthcare workers and patient families.

“When COVID-19 began impacting our community, we knew we had to help,” said Colgate Mattress Vice President Richard Wolkin. “Through our mask-making efforts, we’re honored to give back to the community that has given us so much in a small way.”

 

Colgate Was The First Crib Mattress Participant Ever Welcomed Into The JPMA Certification Program 

The Juvenile Products Manufacturing Association (JPMA) Certification Seal signifies a product meets the strictest safety standards in today’s marketplace. To become certified, each product is rigorously tested at an independent laboratory. 

The main purpose of JPMA Certification for consumers is to remove the safety-related guess work from the buying decision and to encourage parents to look for the JPMA Certification Seal as a symbol of quality, safety, performance and functionality.

 

We Talked To Moms About COVID-19 Mental Wellness

It’s not just you – the pandemic raised stress for all parents and anxiety was at an all-time high this year. Due to the COVID-19 pandemic, plans for child support from family and friends probably changed or may have been cancelled altogether. Losing your support system only added to the mental overload. 

Whether you’re a professional mom, a seasoned mom of multiples or expecting your first baby, prioritizing your emotional care isn’t easy. We rounded up a list of mama lifelines to help you survive when all the odds are against you. 

 

Colgate Became a JPMA Baby Safety Month Ambassador

During September, JPMA focused on educating parents and caregivers on the safe selection and use of juvenile products, while encouraging baby and children’s industry leaders to become safety ambassadors through public engagement. 

As a Baby Safety Month Ambassador, Colgate Mattress is committed to helping parents understand safe sleep practices to ensure your baby’s first years are safe, sound and happy. It’s always a great time to reassess your routine to ensure you’re using healthy habits, best practices and safety precautions to keep your baby as safe as possible. 

 


2020 Awards & Recognition

For 65 years Colgate Mattress has worked tirelessly to earn the trust of parents and along the way we’ve been recognized by industry groups and consumer product organizations for producing some of the highest quality crib mattresses anywhere. While the health and safety of your baby is our primary focus, we are honored by all the recognition.

 

2020 Cribsie Awards

Colgate Mattress’ Goodnight Owl Crib Mattress won an Academy Star in the 2019-2020 Cribsie Awards for New Arrivals. We scored amongst the highest ratings in the categories of Innovation, Design and Utility!

Twiniversity 2020 Best Crib Mattress

Our Eco Classica III was named 2020 Best Crib Mattress for twins by Twiniversity. This is the second consecutive year Colgate was named to the Twinnie Award List, which includes everything a twin parent could need!

Baby Maternity 2020 Top Choice Award

Colgate’s Regal Robin Crib Mattress won a 2020 Top Choice of the Year Award in the Crib Mattress category! This awards program is unique in that all products submitted are reviewed by expectant mothers, new moms, and baby caregivers.

baby on back in crib

5 Tips For New Parents During Baby Safety Month

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September is Baby Safety Month
September is Baby Safety Month, sponsored annually by the Juvenile Products Manufacturers Association (JPMA). This year, JPMA is helping educate parents and caregivers on the safe selection and use of juvenile products, while encouraging baby and children’s industry leaders to become safety ambassadors through public engagement. 

As a Baby Safety Month Ambassador, Colgate Mattress is committed to helping parents understand safe sleep practices to ensure your baby’s first years are safe, sound and happy. This is a great time to reassess your routine to ensure you’re using healthy habits, best practices and safety precautions to keep your baby as safe as possible. 

You’re going to be a great parent, and we’ll be right here with you so you’re not alone. Below are 5 must-have safety tips that every parent should check off their list.

 

  1. Check to make sure your car seat is installed correctly. Vehicle crashes are a leading cause of death and injury for American children and correctly used child safety seats can reduce the risk of death by as much as 71 percent. Unfortunately, almost 60 percent of car seats are not used or installed correctly. Safe Kids Worldwide offers virtual resources to check your car seat today.
  2. Before putting your baby down for a nap or for the night, remember that a firm mattress and fitted sheet are all you need for your baby’s crib. The threat of losing a baby unexpectedly is a harsh reality that can keep every parent awake at night. And unfortunately, more than 2,000 babies in the US die of Sudden Infant Death Syndrome (SIDS) each year. Remove blankets, pillows and toys from the crib and use a sleep sack on colder nights. Learn more about sleep safety from our friends at First Candle.
  3. Place your baby’s crib and other furniture away from windows to avoid serious falls or strangulation. Children can get caught in cords from hanging window blinds or draperies. The Consumer Product Safety Commission recommends using cordless window coverings if possible.
  4. Remember to set your water heater to 120° F to avoid scalds. This will make sure that the water never gets to a point that could injure your baby. Learn more about burn prevention from the Mayo Clinic.
  5. Install working smoke alarm AND a carbon monoxide alarm on every level of your home, and in all sleeping areas. This is an important tip for not just baby safety, but family safety as well. And please test the alarms regularly to make sure they work.

 

Colgate Mattress understands that being a parent is the biggest responsibility you will ever have in your life. After all, as a third-generation, family-owned business – we’ve been there too! That’s why the safety of your baby is our top priority.

In 2020, Colgate Mattress was the first participant ever welcomed into the JPMA Certification Program in the Full-Size Crib Mattress program. For over 40 years, JPMA has helped parents feel confident in choosing safe products for their baby. The JPMA Certification Seal signifies a product meets the strictest safety standards in today’s marketplace. 

For more safety tips, please visit the JPMA’s Baby Safety Month Center.

 

From Our Family To Yours

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Over six decades ago Colgate Mattress was born with only a $1,500 loan in a small, 4,000 square foot building with one sewing machine and a couple employees. Today, we’re proudly recognized as a crib mattress leader in innovation and safety by families who are raising their own generations on handcrafted Colgate crib mattresses, as our family has for over 60 years.

This month, we thought we’d share a bit of our heritage and core values with our customers, who we consider family.

 

America’s Trusted Crib Mattress Specialists for Over 60 years

Colgate Mattress is a third generation, family-owned business with a long heritage of crafting premium crib mattresses. After serving in World War II as an airplane mechanic, founder Sol Wolkin worked at several textile companies and realized there was a lack of quality crib mattresses.

In 1955, Sol and his wife Anne Wolkin opened Colgate Mattress Atlanta Corp. Colgate expanded several times at its original location before relocating to its present 60,000 square foot location in Atlanta’s historic Cabbagetown neighborhood.

Colgate Mattress was built on the values of integrity, loyalty and honesty. Known for personal and professional ethics, Sol and Anne passed these principles onto their three children, Alan, Joan and Richard, their five grandchildren and their four great-grandchildren. Sol was honored by the Georgia House of Representatives for his contributions to the state as a long-time manufacturer and employer.

Today, Colgate continues to embody the spirit and high standards that Wolkin instilled in the business and its employees, some of whom have been with the company for decades.

 

We Make the Safest Crib Mattress

Our family has always chosen to use non-toxic barrier fabrics instead of harsh fire retardant chemicals. Colgate products not only meet, but exceed federal flammability standards. Each crib mattress is put through a stringent testing program, ensuring a safe night’s sleep for both you and your baby.

 

Leader in Innovation

Colgate Mattress has a longstanding history of innovation in the crib mattress category. We introduced the industry’s first foam crib mattress made from sustainable plant-based oils and continue to design and manufacture award-winning crib mattresses that are safe, healthy and comfortable for baby.

We are proud to be among the first members of the Juvenile Products Manufacturers Association (JPMA), an organization dedicated to enhancing child product safety. Among many other recognitions, Colgate Mattress was recently named a 2018 JPMA Innovation Award Winner.

JPMA Innovation Award Winner

 

Celebrities Choose Colgate

We’ve always said that customers who have an appreciation for craftsmanship and quality can truly appreciate all that goes into our crib mattresses. So who better to prove our point than Martha Stewart whose eye for detail and high standards have made her legendary? Martha Stewart who bought a Colgate mattress for her grandchild and featured the company on her TV show.

We are dedicated to making sure every parent has the ability to buy a safe crib mattress for their baby and offer mattresses in all different price ranges to ensure that every parent can afford a mattress for safe sleeping. It’s no wonder Colgate is so popular, even actress mamas like Christy Carlson Romano and Katrina Law picked a Colgate Mattress for their little ones.

Christy Carlson Romano Crib

 

Colgate Gives Back

We are working with First Candle to launch a consumer-facing Instagram campaign called “Flip My Crib” that will kick off on April 12th. During the month-long contest that will conclude on Mother’s Day (of course), new and expectant moms and dads are invited to send in pictures of their nursery and crib illustrating safe sleep guidelines to a win prize bundle and be featured on the First Candle and Colgate Mattress instagram feeds. The contest aims to increase awareness about the vital importance of safe sleep practices.

Colgate has also partnered with Delivering Good to provide Hurricane Katrina and Hurricane Irma victims with crib mattresses and pads. Colgate also gives to SIDS research, the Rebecca’s Tent women’s shelter and the Furniture Bank of Metro Atlanta. Fostering local, national and international relationships has helped sustain Colgate Mattress, which was among national retailer buybuy Baby’s first vendors.

 

Want to Learn More?

For more information about our history and industry innovation, visit https://colgatekids.com/pages/about-us.

Colgate Mattress Highlights from 2018

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2018 was an exciting year for Colgate Mattress. We collaborated with bloggers on giveaways, attended several national baby events and received recognition for our innovative products. Here is a round up of some of the top the highlights.

Innovation Award Winner

 

Colgate’s zenBaby Hybrid 2-n-1 Crib Mattress won the 2018 JPMA Innovation Award in the Nursery Category! We are beyond thrilled with this honor and are excited to share this innovative product with you.

One of our favorite parts of their Annual Baby Show was getting to spend time with customers looking for the perfect mattress for their nursery. We love educating families on the importance of purchasing a good crib mattress for baby. With an infant, the mattress is more than a sleeping surface, it is essentially their growth and developmental center. Learn more about the importance of a firm mattress.

 

Disney Star Christy Carlson Romano Chooses Colgate Once Again

 

Christy, known for her role on the Disney Channel’s Even Stevens and Kim Possible series, and husband Brendan Rooney are expecting their second child in late February and have once again selected Colgate Mattress for its advanced temperature optimization to help their baby sleep best!

“We’re honored that Christy has chosen our products for both of her pregnancies to create a tranquil and secure place for her little ones to rest,” said Colgate Mattress President Alan Wolkin. “We strive to provide all new parents with the very best quality crib mattresses made in the USA through the highest level of design, technology and safety standards.”

Soothe Massage Giveaway

Moms only get one official day of the year, but we wanted to extend this celebration to an extraordinary spa experience for one lucky lady! That’s why Colgate Mattress rolled out the red carpet in honor of Mother’s Day with our Ultimate Zen Giveaway.

One lucky winner received an elegant floral bouquet delivery and a $200 gift card from Soothe – an in home massage service that conveniently comes to you. Perfect for the busy mom, a much needed and well-deserved day of relaxation! And doesn’t everyone deserve a little zen?

Baby Maternity Cover

Colgate was featured on the cover of the July 2018 Baby Maternity Magazine with our newest collection of crib mattresses – The zenBaby Collection – featuring exclusive KulKote® technology. The groundbreaking water-based temperature-regulating technology that helps create a tranquil and secure, zen-like environment for baby to relax and sleep best.

TV Actress Katrina Law Endorses Colgate Mattress

 

It means the world to us to receive such a genuine endorsement from Katrina Law! Nesting at full throttle, she was thrilled to share the news of her Colgate Mattress delivery with followers.

“For the people who have been asking, I picked the Colgate Eco Classica III mattress for lots of reason. It’s eco-friendly, non-toxic, light weight, dual sided, and ranks super high on just about every BEST MATTRESS review out there including BabyGearLab.com, and is GREENGUARD GOLD CERTIFIED. So of course, Odin and I had to test it out to make sure it lived up to the hype…it did. And now we are super jealous of Baby Girl’s bed.”

 

Best of Year 2018 Award Winner

We’re thrilled to be an official recipient of the Best of Year 2018 Award by Reviewed.com, a part of USA TODAY Tech – the most comprehensive source for unbiased, trustworthy and lab-tested reviews! Reviewed.com editors named the Colgate Eco Classica III “Best Crib Mattress” in the Parenting Products category.

 

Blogger Reviews

Colgate products received high marks from several well known bloggers and publications. CLICK HERE to read the reviews we are most proud of.

Colgate Mattress Supports Atlanta Furniture Bank 2018 Race for Rest with The Zen of Running Campaign

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We are proud to once again sponsor the Furniture Bank Race for Rest with “The Zen of Running: Buy One, Give One” campaign. In its eighth year, the Race for Rest is a fund-raising event that benefits The Furniture Bank, the only agency in metro Atlanta whose mission is to provide free furniture to families in need.

For the 2018 event, Colgate is matching the first 20 crib mattress purchases with an in-kind crib mattress donation for families in need. Parents, grandparents and friends can support the Furniture Bank’s mission with a crib mattress purchase plus receive a 10% discount! Use promo code ZENBOGO when checking out.

It’s widely known that running is great for both physical and mental health. Running provides time to escape the stress of life for a while and tension goes by the wayside as the miles fly by. So it’s no surprise that runners attribute this alone time as their go-to “State of Zen”.

For new parents, the peace and quiet found on the trails can help foster a more harmonious relationship with baby. Studies continue to show that mothers-to-be who exercise have better overall mental health and have a reduced the risk of gestational diabetes. Jogging has also proven to be a great mood booster and can help new moms suffering from postpartum depression regain confidence.

Colgate understands that new parents are on a never-ending quest for balance, which is why we created our award-winning zenBaby Collection. With its unique water-based coating design, the zenBaby™ Collection offers the highest level of temperature optimization to help baby sleep peacefully. Colgate’s most innovative collection to date, zenBaby™ is designed with rich and natural textures to provide your baby with a calming and cozy environment. In fact, the zenBaby Hybrid 2-in-1 crib mattress was named a Juvenile Products Manufacturers Association (JPMA) Innovation Award Winner earlier this year.

In keeping safety first, the zenBaby™ Collection is engineered to provide the ideal firmness for baby’s sleep environment. Plus, all Colgate products are GREENGUARD® Gold certified and meet CertiPUR-US® standards for content, emissions and durability. The Collection is proudly handcrafted in the USA by Colgate, the Crib Mattress Specialist®, a family-owned and operated business dedicated to baby’s safety since 1955.

Hello tranquility and peace of mind. Because everybody deserves a little Zen.